MARKETING IN THE NEWS : Oscar Mayers bologna face mask

One interesting marketing project I found was more of a gimmick, just to cause spark in the brands name. 

Oscar Mayers has always been well known in the sandwich making community, with one of their most recognizable foods being their bologna. The most common thing with this lunch meat is the way its packed. Bologna is not the most popular sandwich meat, which is why I guess Oscar Mayer leaned into marketing it.

They created a face mask that was sold out on amazon in under minutes of when it was sold. The face mask is, of course, shaped in a circle with the eyes and mouth being cut out like they were bitten into. Its a funny concept, and was #1 on amazon beauty for a few days before the hype of it wore out. 

Its a silly little thing, but it was planned well as the beauty community was taking off with more and more people catching onto the spark of it.

It is currently unavailable on amazon, not sure if it will ever be restocked, but its selling on ebay for $21.99 if you feel like splurging! 

https://www.eater.com/2022/1/26/22901509/oscar-mayer-bologna-face-mask-review

https://www.amazon.com/dp/B09NX56VXN?ref=vse_pfo_vdp













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