Social Listening : Michaels Stores
Social Listening in Marketing. I picked Michaels as my brand/company because I really enjoy arts and crafts and it is one of the stores i constantly visit. Most people I talk with who are interested in the same things that I am, prefer Michaels over some of their competitive bands like Joannes. Personally, I have always had positive experiences with the Michaels store in Corvallis, they have excellent customer service at check outs and for the most part leave you alone to your shopping. I have always been the person who hates having a worker come up to me while shopping because I dont like being interrupted, but I assume the workers know that if you are shopping there you know what you're there for, and if you need help you will find them. Their primary goal of their stores and website is " we're here for our creative customers — the Makers — who make the world brighter and more meaningful ." And to make the customers leaving satisfied from their stores. Michaels